Key Responsibilities

1. Campaign Execution & Lead Support

• Execute integrated marketing campaigns across digital channels, events, PR, and content distribution

• Support lead generation and nurturing activities in collaboration with sales and BU teams

• Track campaign performance (traffic, leads, conversion) and provide regular reporting

• Make data-driven optimizations to improve campaign effectiveness

2. Technical Content Development

• Create and localize marketing content, including articles, case studies, whitepapers, and customer stories

• Work with FAE and engineering teams to understand product features and translate them into clear, customer-oriented messaging

• Support content preparation for external communications such as media materials and presentations

3. Marketing Data & AI Tools Application

• Use marketing tools (e.g., CRM, automation platforms, analytics tools) to support campaign execution and tracking

• Apply AI tools to improve content creation efficiency and campaign performance

• Assist in managing marketing database, including data updates, segmentation, and basic personalization

4. Event Coordination & Execution

• Support planning and on-site execution of events, trade shows, and webinars

• Coordinate with internal teams and vendors on logistics, materials, and timelines

• Prepare event-related content such as presentations, demos, and collateral

• Collect feedback and support post-event performance tracking

5. Project Support

• Provide day-to-day support on marketing projects based on team priorities

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field

• 3+ years of experience in marketing, preferably in semiconductor or high-tech industries

• Exposure to B2B or technical marketing is a plus

Skills & Competencies

• Solid execution skills with attention to detail

• Basic data analysis capability (e.g., campaign tracking, reporting)

• Familiarity with marketing tools (CRM, automation, analytics)

• Ability to understand technical concepts and communicate them in a clear way

• Good communication and coordination skills when working with cross-functional teams

• Able to manage multiple tasks in a fast-paced environment

Preferred

• Experience supporting technical teams (e.g., engineering, product, FAE)

• Interest in AI and emerging technologies

• Experience interfacing technical and sales teams (e.g., engineering, product, FAE, account managers)